Your brand already sells in LATAM. Now let's build the local marketing strategy that accelerates your sales.
GrowX operates your marketing on the ground — content, social, paid media and strategy coordinated with your global team. Without hiring a local team.
You have distribution. Do you have demand?
Most international brands arrive in LATAM with product, a sales team and a distributor. But with nobody generating the consumer pull that makes them search for you.
Your product is on the shelf. Nobody is searching for it.
The distributor places, it doesn't build brand. Without digital demand, the consumer has no reason to choose you.
HQ produces content. It never reaches LATAM.
Global assets travel without cultural adaptation, in another language, or simply never arrive. HQ investment doesn't trickle to the region.
You have social channels. They have no commercial strategy.
Active Instagram, no calendar, no paid media. Cosmetic presence that doesn't convert into sales.
The market has no digital owner. For now.
No competitor has installed a coherent ecosystem in your category in LATAM. Whoever moves first owns the narrative for years.
Quick Marketing Latam check
Five questions. You'll get an instant read on where your brand stands in the region and which stage of our methodology fits best.
Is anyone actively generating digital demand for your brand in LATAM today?
Do you have a local marketing team or agency operating in LATAM?
Is HQ content being culturally adapted for LATAM audiences?
Are you running Meta / TikTok paid media in the region?
How fast do you need traction in LATAM?
Answer all five questions above to unlock your custom LATAM strategy and recommended next step.
Three stages. One single logic.
There is no Stage 2 without Stage 1 working. Each deliverable feeds the next.
No fragmented agencies. Everything under one governance.
The Sprint is the entry point. If you contract Core Growth, we credit back 30% of the Sprint. No media markups. No surprises in your invoice.
Important: Our fees cover the management and operation of Meta Ads, TikTok Ads and influencer / creator programs. The paid media budget (ad spend, creator fees, production) is separate and paid directly by the brand.
Launch Sprint
Includes
- →Asset & portfolio audit
- →Brief and HQ alignment
- →Social channel setup
- →Creator or brand voice strategy
- →LATAM landing audit + provisional hub
- →First editorial calendar
Closed project · 4–6 weeks · One-time payment
30% credited toward Core GrowthStart hereCore Growth
Includes
- →Monthly marketing direction
- →IG / TikTok / FB editorial
- →Global asset adaptation
- →Meta Ads + TikTok Ads
- →Distributor sync
- →HQ governance
- →Performance dashboard
Monthly subscription · No media markups
Book diagnosisMaster Growth
Includes
- →Everything in Core Growth
- →Influencer management
- →Brand experience events
- →CRM + lead nurturing
- →WhatsApp / Email automations
- →Governance committee
Creator, ambassador or virtual influencer scoped per brand brief.
Talk about MasterIncluded technology
Unified view of social, paid and site KPIs. Weekly refresh, monthly executive read-out.
We're not an agency. We're not a consultant.
The market offers you two equally unsatisfying options. We're the right one.
| Dimension | Media agency | Independent consultant | GrowX Mktg Studio |
|---|---|---|---|
| Starting point | Media buy | Strategy slides | Audit + strategy + execution |
| Focus | Channels | Recommendations | Outcomes in market |
| Distributor | Ignored | Diagnosed | Operated weekly |
| Global HQ | Out of loop | Briefed | Governed monthly |
| Costs | Media markups | Hourly retainer | Flat, no markups |
Real cases are worth more than a thousand promises.
I run restaurants, products and programs. Each channel was its own island, with no strategy connecting them. With GrowX we are building the full ecosystem — one narrative that moves people between my channels and converts across all three. For the first time marketing works for the whole business, not just one piece.
Susana helped us pause and think strategically about Jarygom's future. Her guidance was key to structuring our commercial strategy, redefining growth priorities, and strengthening our value proposition. I value her ability to challenge assumptions, bring objective outside perspective, and turn ideas into concrete actions. Today we have a much clearer commercial direction. Highly recommended for companies seeking to grow with strategy and long-term vision.
The commercial strategy workshop gave us a pragmatic strategic reset, generating sustainable results. Thanks to this work, the expansion plan was approved by the board in one afternoon.
Years in C-Suite of multinationals across LATAM
P&L directly managed in the region
To an active, measurable digital ecosystem
Interlocutor. Unified strategy and execution.
Susana Goitia
Two decades operating consumer brands across LATAM from the C-Suite of three of the largest multinationals in the region. P&L responsibility for billion-dollar portfolios, multi-country teams, and the kind of distribution complexity that only LATAM produces.
GrowX is the synthesis of that experience: a studio that operates the digital ecosystem of global consumer brands selling in the region — without forcing them to hire a local team or fragment across five agencies.
- VP and General Manager at Coca-Cola, PepsiCo and Empresas Polar
- Direct P&L of up to $3.3B USD in LATAM
- Founder and internationalizer of her own consumer brand
- International speaker on growth strategy and LATAM markets
- GrowX Methodology: 6 stages, data-governed, 90–180 days
A certified, AI-first operating team.
Every strategist, media buyer and content operator on the GrowX team is certified on the platforms we run — and trained to operate with AI at the core of the workflow.
Certified buyers and strategists for Meta Ads (Facebook & Instagram).
Search, YouTube, GA4 and conversion tracking — certified team.
Spark Ads, creator collaborations and TikTok Ads Manager expertise.
Operating systems, dashboards and HQ governance built in Notion.
Anthropic-trained operators using Claude for content, research and ops.
Every workflow audited, documented and accelerated with AI from day one.
If in 90 days the channels don't grow, we revisit the model at no additional cost.
The diagnosis is free. If after 12 weeks the ecosystem isn't generating engagement, traffic or measurable retail impact — we audit and adjust. The risk of not executing is yours. The risk of the model not working, is ours.
Demand is not built waiting on the distributor.
30 minutes. No pitch. Directly with Susana.
No commitment · With your real case · This week
susanagoitia.com · Mexico City · LATAM